To be a good advisor, a deep understanding is necessary.


Keeping the bigger picture - driven by experience.



Various Clients

Two of the most successful german companies decided to digitalize parts of their businesses: Selling cars and insurances via digital devices directly to customers sounds very challenging. But it is. Especially when the organization are not really used in direct sales.

My responsibilities:

  • Requirement engineering (technical, business, organizational) and prioritization
  • Strategy and research for sales funnel
  • Development of change process
  • Creative Direction UX/UI
  • Stakeholder and expectation management
  • Product management
  • Workshop moderation


Director Digital Products at Constantin Medien / SPORT1

Ensure a maximum of user experience and consistency for all digital products of SPORT1 such as the SPORT1 News APP (iOS & Android), website or iMFootball

My responsibilities:

  • Managing a mixed team (45 FTE) of product managers, user experience and visual designers, developers, project managers
  • Development and execution of the product strategy across all digital channels
  • Implementation of a consistent framework and design strategy for core products
  • Owner of the product roadmap and the backlog
  • Ideation for innovative new products and functionalities
  • Agile methodologies

SPORT1 Android Apps


Realize a campaign for "FACK JU GÖHTE 2" to ensure making the sequal as successful as the first part of the movie.

A 360° digital campaign with lots of content distributed over the relevant platforms and a rich display promotion the movie was even more successful than part one. In 2015 FJG2 was the most popular german movie production.

My responsibilities:

  • Strategy for the digital campaign incl. display, social, story telling, activation
  • Concepts, treatments, projectmanagement
  • Steering the team of internal and external players
  • Alignments with DOP, production and management

FJG2 on Facebook
FJG2 on Instagram
FJG2 Content Hub

CASE: BMW - New Car Configurator

How to ensure sheer driving pleasure right from the early beginning of a customer relationship?

With a true state of the art car configurator, which generates joy of use and visual attractive results.

My responsibilities:

  • Requirement engineering and scoping
  • Design team lead (3 FTE)
  • Development of business and system proposals
  • Expectation management
  • Alignments with all business units
  • 230 concept documents in nine month

Configure your BMW now!

CASE: Sprite - Summer Campaign 2012

How to activate an active and game interested target group over multi channels?

With a multi channel game! We built a real basketball throw machine controllable via web and organized a nation wide league with big finals on a youth fair in berlin. Accompanied by TVC, radio, social web, display, search...

My responsibilities:

  • Creative direction
  • Team lead (15 FTE)
  • Storyboarding
  • Shooting supervision
  • Strategy

CASE: Danone - Hello Actimel

How to make negative discussions about the brand Actimel in the web?

Answer: Generate a big amount of discussions with a constructive and positive character that surpass most of the negative noise. We build a platform for Actimel to answer all kind of questions users may have. Straightforward approach, authentically and by video.

My responsibilities:

  • Creative direction (6 FTE)
  • Project lead
  • Storyboarding
  • Shooting supervision
  • In-house video studio concept

New Business

Support on over 50 pitches for national and international top-brands.

Different brands, different briefings, different challenges: What did they all have in common? A big idea and great vision that kept until the presentation came.

My responsibilities:

  • Creative direction
  • Design research
  • Insight research
  • Requirement engineering
  • Ideation (big, creative, selling)
  • Team lead
  • Presentation


My DNA is digital but my experience is embossed by many eminent cross-channel projects for some of the world's most famous brands. That enables me to think and design holistically and strike new paths.